The Italian fashion brand 120% Lino is currently considered the most exquisite linen label on the market worldwide. The brand designs and produces all of its collections in Italy. The focus is on environmentally friendly linen fibers, which the label transforms into stylish and perfectly fitting fashion in every imaginable variation. The label aims to maximize the versatility of linen. Colorful dyes and washes play with the material's identity without denying it. 120% Lino combines quality with innovation.